Aesthetic essentials

A plastic surgeon asked us to create an overall concept for a new aesthetics surgery and beauty clinic.

Frameworks – according to the Cambridge Dictionary – are ‘the ideas, information, and principles that form the structure of an organization or plan’.

We used a framework as the system of rules, ideas and believes to create the overall concept which combines high medical technology to essential aesthetics. The metal framework is the supporting structure, the base, the red thread through the entire project. As element of partitioning and collaboration of the single object, transforms and adapts itself to the different functions in the different spaces, turning into background for photographs, shelf and towel holder, big mirror, room divider and changing area, bookcase, cupboard or wall unit.